---
title: Geo-Blocking Regulation Takes Effect Across EU
description: As of the 3rd of December, Regulation 2018/302 has been adopted, which means you can now shop online without being blocked or re-routed to another website.
---

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# [Geo-Blocking Regulation Takes Effect Across EU](https://go.adherent.com/news-resources/geo-blocking-regulation-takes-effect-across-eu)

 Written by [Compliance & Risks](https://go.adherent.com/news-resources/author/compliance-risks) | Dec 5, 2018, 9:58:52 AM

As of the 3rd of December, Regulation 2018/302 has been adopted, which means you can now shop online without being blocked or re-routed to another website. This Regulation was enacted to prevent discrimination based on a customers nationality, place of residence or place of establishment within three specific areas:

- The sale of goods without physical delivery. 
- The sale of electronically supplied services 
- The sale of services provided in a specific physical location

In addition, the Regulation bans blocking of access to websites and the use of automatic re-routing if the customer has not given prior consent. It also provides for a non-discrimination rule in payments. While traders remain free to offer whatever payment means they want, the regulation includes a specific provision on non-discrimination within those payment means.

Further information can be found [here](https://ec.europa.eu/digital-single-market/en/policies/geoblocking). These Changes should now enhance consumers rights across the European Union while ensuring the growth of the single market.

**If you would like to find out more about how you can benefit from [consumer protection](https://www.complianceandrisks.com/solutions/regulated-areas/#internetofthingsiotconsumerprotection) regulatory updates, sign up to our newsletter [here](http://www.complianceandrisks.com/newsletter-sign-up/). **

 

[View full post](https://go.adherent.com/news-resources/geo-blocking-regulation-takes-effect-across-eu)

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